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Networking With Your Past Customers






by Richard Horowitz


Your previous customers are going to be valuable to your future business. And as you gain new customers, you can network them in the future also. The future of your business is going to evolve to include repeat customers, and referral customers, both of which are vital to the ongoing relationship of your business, the consumer, and the local surroundings of your business.

So how could you network with your past customers? It doesn't really matter if they are online or not; either way, you can network with them. A note or email will do. If they have the time, chat with them, talk to them by name, ask about their day, or give advice. You could talk about what they have bought or what service you've done for them. You shouldn't forget to ask if there is anything that they found unsatisfactory so that you can improve it.

Network with your largest clients by taking them to lunch, or ordering them something special and having it delivered to their home. Acknowledging them will keep you fresh in their minds. They would tell others about what you've sent to them and how they feel about your company/business. This type of treatment is usually reserved for the largest buyers.

With online businesses, newsletters, emails, e-zines, and coupons are sent to their previous customers to keep contact. It's very important to keep the lines of communication open so that your previous customers would still be updated. This in turn is going to increase sales, one repeat customer at a time.

Never forget about your previous customers. In the offline business, and in online business you can network with your previous customers by creating mailing lists and using these mailing lists. You could give a statement like, "Since we have done business in the past, we would like to offer you a special price in our Networking organization". This might be advertising, but it is networking at the same time because of the previously established relationship with that customer.




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